La Rueda del Alfarero (The Potter’s Wheel)

Advancing the vision to restore lives
through design.

About the Project

We partnered with the church, La Rueda del Alfarero (The Potter’s Wheel) as they strategically went through a name change and opened doors at their new location. We created the brand strategy for their like-new organization.


  • Branding
  • Web Design


Logo Process

Three key words needed to be communicated through the system we’d create—those were: strength, reliability, and approachability. These three drove what is now available today. The roundness of the mark paired with the boldness of the Futura create a solid balance.



The typographic treatment needed to further the narrative given by the three words. Our solution then became pairing the strong yet friendly characteristics of Futura and pair them with the reliability of Georgia. It worked.


The Website

La Rueda del Alfarero, needed to further the conversation started with the logo and printed collateral. We needed the site to exude the sense of strength, reliability, and approachability. Utilizing the brand system we established earlier, a beautiful execution was birthed for the digital-sphere.


Like What you see?

We work hard to create thoughtful decisions as we collaborate with our clients. We want to make sure all parties involved are happy and feel proud of the end-result. Let’s work together on your next venture, or simply share what you see to help us reach out to others.

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Calvary Chapel Fort Lauderdale

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